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VH1 Classic Rock Autism
http://www.vh1.com/partners/vh1classic_rock_autism/
VH1 Classic's Rock Autism campaign is designed to help educate parents and build awareness about autism, a complex neurobiological
developmental disorder that lasts throughout a person's lifetime, and to raise funds for a variety of autism research, advocacy,
and support organizations. Autism affects one in every 150 children, with a child diagnosed every 21 minutes. Today, there
is no known cause or cure. VH1 Classic aims to galvanize a community of artists and fans in support of this cause.
Check it out! VH1 Classic's pro-social (awareness & fundraising campaign), "Rock Autism," is set to launch April 1. A website
will be created at www.rockautism.vh1classic.com where viewers can access information on autism, link to autism organizations,
and learn about upcoming fundraising events and auctions in conjunction with the initiative.
Autism Facts
Learn More
What is autism?
Autism is a complex neurobiological development disorder that lasts throughout a person's lifetime. Because persons with autism
exhibit different symptoms or behaviors, ranging from mild to serious, autism is a "spectrum" disorder, or a group of disorders
with a range of similar features. Learn more about autism.
Diagnosing Autism
Research shows that early intervention leads to improved outcomes for children with autism. Important predictors at one year
of age include impairments in looking at others or responding to one's name. Researchers are finding ways to detect these
and other differences at increasingly younger ages, thereby offering opportunities for early diagnosis and interventions that
can redirect the formation of pathways and neuronal responses and bring brain development back on path. Learn more about diagnosing
autism.
Treatment
Recent history has shown that autism is treatable. Symptoms of autism usually appear before age three, but treatment may span
a lifetime. Early intervention leads to the best outcomes, so it is important to be aware of the symptoms and address them
as they are identified. While research continues, there are many treatments to consider. Learn more about autism treatment.
Resources and Information
There are many incredible organizations across the country dedicated to supporting families touched by autism, and who are
researching the causes of this disorder. Below is a small selection of just some of the great organizations that are working
towards these goals. We encourage you to learn more about autism through these websites and others. See more resources.
Autism One
Autism One is a nonprofit organization started by a small group of parents of children with autism to address three areas:
education, advocacy, and fundraising
Autism Research Institute (ARI)
The Autism Research Institute (ARI) is a non-profit organization established in 1967.
Autism Society of America (ASA)
The Autism Society of America is the oldest and largest grassroots organization within the autism community
Autism Speaks
Autism Speaks is dedicated to increasing awareness of autism spectrum disorders, to funding research into the causes, prevention,
treatments and cure for autism
Cure Autism Now (CAN)
Cure Autism Now (CAN) is an organization of parents, clinicians and leading scientists committed to accelerating the pace
of biomedical research in autism
Doug Flutie Jr Foundation for Autism Inc
The Doug Flutie Jr. Foundation's mission is to aid financially disadvantaged families who need assistance in caring for their
children with autism
Questions about this initiative? Email
vh1classicrockautism@vh1staff.com
Press Contact Information
http://www.vh1.com/press/series/rock_autism.jhtml
Brett Henne
(212) 846-6752
brett.henne@vh1staff.com
Maura Wozniak
(212) 846-7325
maura.wozniak@vh1staff.com
Show
WASHINGTON D.C., March 13, 2007 – VH1 Classic announced today that it will launch its first-ever pro-social initiative
geared towards raising awareness about autism. The “Rock Autism” campaign will kick off with a music star-studded
public service announcement on April 1 to mark the start of Autism Awareness Month. The announcement of the campaign’s
launch was made today to cable programmers and affiliates at a luncheon during FORUM 2007, the Cable Television Public Affairs
Association’s annual conference.
Autism is a complex neurobiological disorder that is the fastest growing developmental disability in the United States, affecting
one in every 150 children born today. The cause of autism is still unknown and a cure does not exist.
“Autism is such a devastating disorder for so many families, and its rate of prevalence is increasing at an alarming
rate,” said Tom Calderone, Executive Vice President and General Manager, VH1. “VH1 Classic has dedicated itself
to making an impact on autism because many of our viewers are parents who are now dealing with this issue. We’ve also
found over the years that this disorder has touched the lives of many of the artists and musicians that we work with at VH1
Classic.” .
“Rock Autism” will use the influence of VH1 Classic and its connections with classic rock artists to make a measurable
impact in this field by bringing awareness to the facts about autism, and by raising funds for autism organizations. The first
30-second PSA features a lineup of classic rock legends including Steven Tyler and Joe Perry of Aerosmith, Roger Daltrey of
The Who, Robert Plant of Led Zeppelin, Tommy Lee and Vince Neil of Motley Crue, Paul Stanley and Gene Simmons of KISS, Rob
Halford of Judas Priest, Ronnie James Dio, and Dee Snider of Twisted Sister.
The campaign will feature both on and off-air components, including public service announcements, VH1 Classic news breaks,
and on-air fundraising stunts. The April launch will also include “Pay to Play,” a fundraiser where viewers can
go online and make a donation in exchange for VH1 Classic playing their favorite classic video. Proceeds from this element
will go to The Cure Autism Now Foundation. VH1 Classic previously used “Pay to Play” as a fundraiser after Hurricane
Katrina to raise funds for Mercy Corps, an international humanitarian relief organization. This partnership with Mercy Corps
was VH1 Classic’s first public affairs effort and successfully raised over $150,000 for hurricane relief.
In addition, a website will be created at www.rockautism.vh1classic.com where viewers can access information on autism, link
to autism organizations, and learn about upcoming fundraising events and auctions in conjunction with the initiative.
Launched in May 2000, VH1 Classic is a 24-hour network that presents music videos, concerts and music specials featuring classic
rock, soul and pop artists from the 60s, 70s, 80s, and early 90s. Featured artists include The Beatles, The Stones, Tina Turner,
Led Zeppelin, Marvin Gaye, The Who, Stevie Wonder, The Police and many more. Learn more at www.vh1classic.com.
"Rock Autism" on VH1 Classic PSA
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